Great view of the 2014 situation regarding how we do and do not trust what goes on with our smartphones and Internet connected activity.
If this data is accurate, the growth of questionable activity will be constrained and Big Data activities will become more difficult to accomplish.
My sense is that the environment is much like the Wild West. After more and more users understand what is and what is not acceptable, their Internet experiences will improve.
Just look at the history of junk mail. Productional and distribution costs increased and yield decreased over time.
Thanks to Truste